Not one industry, and not one size of business. An enterprise software company and a neighbourhood bakery have almost nothing in common, except that both live or die on whether people remember them.
The work on both sides was marketing and retention marketing. Getting people to arrive, and then getting them to come back, which is the harder half and the one small businesses are rarely sold.
Alongside that we worked with software and design companies abroad. Those are the accounts in the portfolio.
Three things, and all of them point the same way.
We have seen what a large retainer buys from the inside, and most of it is not the work. The work itself can be done properly for a fraction of it.
We would rather build the thing that proves that than argue about it. Nothing about the standard changes. Only what it costs to reach it.
Tell us what the business is and where it is. That is enough to begin.